The Customer Challenge
You only need to stop in the middle of any busy street, and take a look around you. And I can tell you right now what you will see, no matter what street corner you’re standing on, from New York to Sydney, Longreach to Adelaide, Singapore to Shanghai and in any other city in the world.
It's people using their mobile devices wherever they are, crossing the street on the way to work, grabbing their coffee, getting on the bus, on the train, in the lift, in the pub, in the restaurant, they are chatting to their friends, looking at the latest online deals and offers and they all expect today to stay "always connected" whenever and wherever they are.
But as a business owner, how do you capture a piece of this "always connected" trend, how do you get your customers to look up long enough from their screen to engage with you and what your business has to offer? How are you going to be relevant to them and be on their mobile screen, rather than your competitors?